Celebrity Gossip And News

Featured Articles

The CW’s Low Ratings Can Be Blamed on Nielsen’s Miscalculations

9:26 am by in The CW, Ratings, Nielsen, television

Picking up from last week: The CW “has lost about 28 percent of its target audience of 18 to 34 year olds so far this season. Its ratings during this month’s ’sweeps’ period — the all-important measure upon which future advertising rates are set — are down about 22 percent.” That is, um, very bad news.
It’s also a chance for the network’s brass to deflect accusations that its numbers are pitiful. Rather, it’s the guys creating those numbers that have things wrong. Yes, when the reports are bad, blame Nielsen. We do!
CW executives attribute the network’s poor ratings performance not to a lack of viewers but to flaws in the system of measure. “Obviously, we would have liked to do better,” Ms. Ostroff said this week. “Our young audience certainly knows how to get their content in different ways, and we have to figure out different ways to measure how […]

Read the rest of this great post here